Showmax Ghana and Namibia Profile Image Designs
Designed distinct Showmax logos for Ghana and Namibia, using AI to explore relevant motifs while maintaining brand consistency. Delivered market-tailored assets that strengthened engagement in both regions.
Final concepts
Problem
Showmax needed localized logos for Ghana and Namibia to resonate with each market’s cultural identity, but global brand guidelines required consistency. The challenge: balance regional relevance with a unified brand look.
Key Pain Points:
- Ghana: Design needed to incorporate the Ghanaian flag to resonate with the local audience.
- Namibia: Design needed to feature the Namibian flag to connect with the local audience.
- Adherence to strict global brand constraints, including logo usage.
The Showmax logo (Left), Namibian Flag (Top Right) and Ghanaian Flag (Bottom Right)
Solution
Created two custom logo sets using AI-assisted exploration and manual refinement. Infused bokeh and shimmering effects to brighten up the designs. Retouched the concepts in Adobe Photoshop to create the final logos.
Process Highlights:
AI (Firefly) → 10+ concept variations → Shortlist → Refine in Adobe Photoshop while adding additional detail → Client feedback → Finalise.
Reduced design time by 40% with AI-driven ideation.
Outcome
Delivered logos that achieved 100% approval from local teams and aligned with global brand standards. The designs were rolled out across social media pages on Facebook, Instagram and X.
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