Showmax Tanzania Shaka Ilembe Post
For Showmax Tanzania's Women's Month campaign, I designed a vibrant, ethereal image of Nandi from Shaka Ilembe, surrounded by pink clouds and glitter. The goal was to commemorate Women's Month as well as promote the show in a bold manner that connected with the audience.
Problem
Showmax Tanzania needed a visually engaging social media post of Nandi to celebrate International Women's Month. The design had to stand out on social media and resonate with the audience.
Source Image of Nandi from Shaka Ilembe.
Solution
I used Adobe Firefly’s generative AI to create the pink clouds, then imported them into Photoshop for retouching. I adjusted the colour saturation, blended the edges, and added subtle gradients to create a dreamy effect. I combined the retouched clouds with the original image of Nandi, using color grading to ensure her figure harmonized with the pink background. I also added glitter effects and other ethereal elements to enhance the overall impact of the design. After completing this step, I integrated the text to finalise the concept.
I colour graded the image to blend well with the pink hues of the design.
Outcome
The design was noted for its visual effect and beauty, thus a standout in Showmax Tanzania's Women's Day campaign. It succeeded in capturing attention, increasing brand recognition, and adding to the campaign's overall engagement.
An Instagram post from Showmax Tanzania showcasing the final concept.
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